With a background in digitally transforming brands in preparation for the innovations and challenges that come next, and as a storyteller of brand ingenuity and innovator of transformative engagement, Zhariff joined the Budgyt team to help connect the dots and steward the company into a hyper-growth phase. 

Responsible for all Marketing and Creative initiatives in addition to the development of Budgyt's internal ecosystem of processes, with a specialized focus on the automation, inter-connectivity and AI integration within all systems;  Zhariff continues to leverage his past experience working within a leadership role for companies like Polo Ralph Lauren, Club Monaco, GAP, Dylan's Candy Bar, Sugar Factory and Financier Patisserie.

Zhariff further leverages his experience working on leading brands like Pepsi, L'Oreal, Cricket Wireless, Lutron, Lowes, Folgers 1850, Shop-Rite, Avalon Organics, Knotel, Stella Artois, Swisher, Webber Grills, Valvoline, Mighty Healthy and FIKA amongst others while working for agencies like McCann, CBX, Agency Saks, Group M, Proscenium, Industria Creative, Eyeball amongst others.